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Family Ski News | May 25, 2024

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Snow+Rock shops sold

Snow+Rock shops sold
Teresa Fisher

Snow+Rock, the outdoor clothing retailer known for its ski and climbing equipment, has been sold to AS Adventure Group.



The first Snow+Rock store was founded in Kensington High Street in 1982.  Since then, the company has expanded to a total of 22 stores nationwide.

AS Adventure Group already own the Cotswold Outdoor brand.  The deal announced today also includes the chains, Cycle Surgery (a specialist bike store) and Runners Need (running specialists).

According to a statement released by AS Adventure, it will now become “the largest outdoor retailer in the UK with a combined turnover of £210m” and “the leading outdoor retailer in Europe with a turnover of €550m”.

We just love these adorable Calzat Too Cute Toddler Snowboots in the Snow+Rock sale, reduced from £27.99 to £15.99

Adorable Calzat Too Cute Toddler Snowboots from Snow+Rock reduced from £27.99 to £15.99

It also said how the takeover would give it access to the “growth categories of snow, cycling and running”.

Meantime, the Snow+Rock stores will continue to operate as usual.

They are currently in the midst of a massive winter sports warehouse clearance sale with superb bargains on winter sports clothing, accessories and footwear – including kids’ ski jackets from £30.99; ski pants from £32.99 and kiddie snow boots from £13.20.  It’s an ideal time to snap up a ski kit bargain.