Women book more holidays than men
Three quarters of women do most of the holiday research, according to a recent poll by search site Skyscanner. The poll was based on the bookings of a thousand international travellers. It revealed that the vast majority of holidays are researched and booked by women.
Of the men questioned, 20% reckoned their partners enjoyed doing the research more than them and were better at tracking down a good bargain; a further 20% claimed their partners were fussier with their requirements; while 10% simply admitted they were too lazy to do it!
This was backed up by the women – less than a quarter said they would be happy to let their partner make all the holiday decisions.
“Planning a holiday can provide lots of talking points and create lots of decision-making, particularly when it comes to spending money. The findings of our survey show us that, more often than not, it’s women who do the leg work and get the final say – and many laid-back men seem to be happy with this,” remarked Sam Poullain from Skyscanner.
It is thought that the rise in the number of travel websites and social media has led to a shift in the booking dynamic.
According to David Brett of Amadeus (a leading provider of advanced technology solutions for the global travel industry): “Women tend to be a lot more detailed, they dig a bit deeper and ask more questions… This is making the tourism providers think more about how they make their offers, making their products more attractive to a female booker. A lot of this will be driven by social media.”
More women use social networking sites than men – 75% of all women, compared to 63% of men.
We see this trend echoed in the skiing industry, as travel companies adapt their websites; as more and more ski resorts become increasingly active on such sites as Twitter and Facebook; and with an increased number of products designed to appeal more to women travellers online. This is especially reflected in the latest craze for ‘all-in’ ski products (packages including ski lessons, ski hire, child care etc) as these both simplify the selection and booking process, as well as relieving the strain on parents while on holiday.