Fifth World Snow Day is a global success
The fifth edition of the FIS World Snow Day was a huge global success with a record 625 events in 42 countries and an estimated 620,000 participants.
The purpose of World Snow Day is to get as many children and families as possible outside, to explore, enjoy and experience snow sports. It is part of the FIS Bring children to the Snow programme, an initiative to increase participation in snow sports among the next generation, and it traditionally takes place on the third weekend of January.
This year’s World Snow Day saw events were staged on all five continents, from Peru, with activities on sand dunes to the Apen Bakke in Norway that included 100 resorts across the country and free lift passes. One of the most popular events in Asia took place in China with a 20 events throughout the country. South of the equator, South Africa joined Peru to show that summer is no obstacle for snow sports.
“To see once again over 600 events take place is a very good sign for winter sports,” said FIS (International Ski Federation) President, Gian Franco Kasper.
“It shows the young generation is interested in winter sports and that events for the youth are the way to everyone enjoying snow sports in the future.”