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Family Ski News | May 25, 2024

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We love Crystal’s new brand identity

Teresa Fisher

Britain’s largest ski holiday company, Crystal Ski Holidays, have this week unveiled their new brand identity. Gone is their brash, dated red logo… replaced by a subtle, entertaining brand, which is ultra-appealing to families.

Their aim with the rebranding is to promote ski holidays to a broader audience in a fun and engaging way, and we just love it!

Simon Cross, MD of Crystal Ski Holidays, summed it up: “The new work gives us the opportunity to communicate with our customers in a more fun, modern and open way, showing our expertise and the range of holiday experiences we can provide.”

Crystal is one of our partners at FamilySkiNews and we reckon its new identity, designed by SomeOne, with its illustrated mountain landscape makes it much easier for people to see straight off some of the options and services available to Crystal holidaymakers in an entertaining fashion.

Simon Manchipp, executive creative director and co-founder of SomeOne, explained to us: “The new brand strategy sets out to make it easier, quicker and more rewarding for holiday makers to get the most out of their ski or snowboard trip… Now, with Crystal, you can do what you want, when you want, making for more memorable holidays. The new visual brand identity is a way of helping people navigate and make these choices at a glance.”

See what you think!  Let us know your thoughts on Facebook or twitter:


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